---
title: "LED Glass Feature Wall Paris | Retail Installation Case Study"
canonical_url: "https://gt.glass/case-studies/retail-flagship"
last_updated: "2026-09-24T03:20:35.128Z"
meta:
  author: "Glass Technique Ltd"
  description: "14m x 4m programmable LED glass feature wall with RGB lighting for a Paris flagship retail store. Switchable glass consultation rooms. Case study by Glass Tec"
  keywords: "glass supplier London, switchable glass, smart glass, security glass, fire-rated glass, acoustic glass, PDLC glass, mesh laminated glass, LED glass, Glass Technique Ltd"
  "og:description": "14m x 4m programmable LED glass feature wall with RGB lighting for a Paris flagship retail store. Switchable glass consultation rooms. Case study by Glass Tec"
  "og:title": "Retail Flagship Store — LED Glass Feature Wall"
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  "twitter:title": "Retail Flagship Store — LED Glass Feature Wall"
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Case Study

# Retail Flagship Store — LED Glass Feature Wall

Retail / HospitalityParis, FranceDuration: 3 monthsArea: 56m² (feature wall) + consultation rooms

Glass Technique Ltd designed and supplied a branded LED glass feature wall spanning 14m x 4m for a flagship retail store in Paris, combined with switchable glass for private consultation rooms. The installation demonstrated the ability to deliver international projects with complex, multi-technology glass packages.

![LED glass feature wall in retail flagship store](https://gt.glass/images/case-studies/retail-flagship/led-feature-wall.jpg)

## The Challenge

A flagship retail store in Paris required a signature glass installation that would serve as both a brand statement and a functional element of the store design. The feature wall needed to display dynamic branded content through programmable LED glass while maintaining the transparency expected of a modern retail environment. Additionally, private consultation rooms required switchable glass for on-demand privacy. The project involved coordination with French contractors, compliance with EU building standards, and delivery to an urban retail location with restricted access.

## Our Solution

Glass Technique Ltd supplied a 14m x 4m LED glass feature wall using laminated safety glass with embedded SMD RGB LED arrays. The wall was controlled via DMX with custom programming for branded lighting sequences. Consultation rooms were fitted with Technolite PDLC switchable glass for instant privacy. The entire package was fabricated off-site and delivered in modular sections for installation by the local fit-out team, with Glass Technique Ltd providing technical supervision throughout.

## Products Used

[LED Glass](https://gt.glass/product/led-glass) [ Technolite Switchable Glass](https://gt.glass/product/switchable-glass)

## Technical Details

LED Glass14m x 4m, programmable RGB, DMX control

Switchable GlassPDLC, consultation room partitions

ControlDMX with custom branded programming

Glass ConstructionLaminated toughened safety glass

DeliveryModular sections, local installation

## Results

The LED feature wall became the store's signature design element, featured in the brand's marketing materials and press coverage. The switchable glass consultation rooms provided instant privacy for client meetings without physical blinds. The installation was completed on schedule despite the logistical challenges of an urban retail location, and passed all EU safety certifications on first inspection.

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